Last month, Lime and ThisTimeImVoting partnered together to help citizens in more than 10 countries across Europe exercise their right to vote. The collaboration was set up in part to help stem a troubling decline in EU election voter turnout, which has dropped from 67% in 1979 to 43% as recently as 2014.
By the time polls closed on Sunday, May 26, more than 15,000 micromobility users had redeemed the code VOTEWITHLIME, which was offered to provide Europeans with free electric scooter rides to and from their local polling stations.
“These are very encouraging numbers,” said Gauthier Derrien, Lime’s GM of Western Europe. “Micromobility touches so many parts of urban life, and the results of our partnership with ThisTimeImVoting show the kind of positive impact electric scooters can have on critically important issues like voter turnout and civic engagement.”
E-scooter company Lime is partnering with https://t.co/lKYBaIbk5c (the EU Parl turnout campaign) to offer free rides and helmets to encourage people go vote, in Austria, Belgium, Czech Republic, Denmark, France, Germany, Greece, Poland, Portugal, Spain, Sweden #EUelections2019
In addition to the 15,540 code redemptions, Lime also saw a 604% increase in daily signatures to the Respect The Ride pledge, an industry-first charter promoting safe and responsible e-scooter ridership.