Taking Action To Help Micromobility Work For Persons With Disabilities
Micromobility has the potential to dramatically improve urban living, but only if it works for the benefit of everyone.
That guiding principle has led the team at Lime to prioritize two important facets of our daily operations around the world:
- Working collaboratively with disability rights organizations to help make our products and services more accessible, and
- Listening and responding to the challenges that result from introducing a new mode of transportation in a city’s public right of way.
While there’s still more work to be done, we thought it was important on this International Day of Persons with Disabilities, an annual event celebrating the value that people with disabilities bring to the workplace and society, to share with you some of the measures we’re already taking to live up to our promise of mobility access to every member of the community.
BY THE NUMBERS
Our Public Policy and Policy Research teams worked together to adapt survey questions from the UC Davis Institute of Transportation Studies to better understand the impact micromobility is having on individuals with disabilities.
In our most recent rider survey, which pulled from over 18,000 rider responses and 36,000 reference trips in over 80 global cities, we learned that, for example:
- - Approximately 8% of Lime riders have a disability, either temporary or permanent
- - 25% of disabled riders are 40 years or older
- - 39% of disabled riders commute to or from work or school
Information like this is critical in helping Lime establish operational best practices throughout all of our 130+ markets, both for those who ride Lime vehicles and those who do not.
Whether it’s through local engagement or our online and customer service channels, Lime is committed to making all of our community touchpoints accessible to those with disabilities. Some of the actions we’re already taking include:
- Piloting Braille on Our ScootersLime launched a multi-market pilot program in the US to enhance our feedback system. In Chicago, Montgomery County and on the campus of Texas Tech University, we’re combining braille information on scooters with enhanced training for our customer service team to ensure timely responses when we receive accessibility-related feedback.
- Blind and Low Vision Awareness DayLime and the Austrian Association for the Blind collaborated to designate October 15th as "White Cane Day," which included activities to raise awareness of blind people and their needs. As part of this initiative, our local team was trained on blind-friendly scooter parking, and we placed tags with blind-friendly parking information on our scooters to increase rider awareness.
- ADA Training for Lime StaffIn Texas, local Lime staff hosted a training offered by the Texas State School for the Blind and Visually Impaired to simulate blindness and the challenges of navigating transit stops, sidewalks and the public right of way. As a result of this training, our operations team updated our local deployment strategy and training to enhance our customers’ understanding of accessibility best practices. Following the success of this program, we’re partnering with multiple ADA Centers to provide training to our headquarters and local markets to learn about accessibility as we work to enhance mobility options for more communities.
- Training New Guide DogsIn Portland and Paris, our local Lime teams worked with Guide Dogs for the Blind as part of service animal training, loaning our scooters to trainers to help dogs identify and become comfortable with this new form of transportation.
- Enhanced Digital Access and Rider CommunicationsLime’s Brand team worked with an industry-leading design firm in advance of our redesigned website launch this summer to ensure that it meets the Web Content Accessibility Guidelines (WCAG) 2.0 Level AA Standards.
To learn more about Lime initiatives that are helping deliver on the promise of improved mobility access for all, subscribe to 2nd Street, or contact us at [email protected] with questions or concerns related to micromobility safety in your community.