Lime and WWF “Go Wild” For a Second Year
For the second year, the largest shared electric vehicle provider and the world’s leading conservation and climate advocacy organization are joining forces for healthier cities in the fight against climate change. We’ve brought back the popular #LimeintheWild campaign, initially launched for Earth Month 2021, to bring awareness to the urgent fight against climate change and the shared role electric and carbon-free transportation plays in combating climate emissions.
This year’s campaign began in Lisbon for Earth Day, is live in Berlin, Hamburg, Munich, Cologne and Düsseldorf, and will be launched in more global cities throughout the summer. As part of the worldwide movement for a cleaner planet, we’re wrapping a fleet of our unmistakable green e-scooters and e-bikes with awesome animal prints, a nod to WWF’s mission. During the campaign, all proceeds from rides on the wrapped vehicles will be donated to WWF and local WWF offices in the fight against climate change.
“We are thrilled to continue to our important work with WWF and the second year of #LimeintheWild to draw critical attention to the role of transportation in climate pollution,” said Andrew Savage, Vice President, Head of Sustainability at Lime. “With the transportation sector continuing to have such a large climate impact, we’re focused on working with our riders, cities and advocates to advance the decarbonization of urban mobility.”
The #LimeintheWild campaign last year featured more than 15 global cities including London, Rome, Washington, DC, San Francisco, Christchurch, Seoul, Stockholm, Madrid, Milan, Santiago, Auckland, and Portland.
This campaign is a continuation of Lime and WWF’s global partnership to create more livable, pollution-free cities. In many global markets, riders will also have the opportunity to continue to be climate champions by providing ongoing support to WWF’s climate advocacy work by signing up for Lime Hero, a program which allows riders to round-up the trip fare of their ride as a donation to WWF. Any Lime rider can become a Lime Hero by activating the feature on their app.
Our global initiative includes education to promote cleaner modes of transportation and grassroots advocacy to advance more sustainable urban mobility. WWF is the global leader in conservation and climate advocacy and is a member of the Science Based Targets Initiative, which drives ambitious, science-oriented climate action in the private sector, alongside the World Resources Institute and the UN Global Compact. Lime has set our own ambitious science-based target aligned with the Paris Accord.
Previously, Lime and WWF brought together key city stakeholders to focus on the critical importance of decarbonizing transportation through a global roundtable with the World Health Organization (WHO), the C40 (cities org), and Mayor of Rome Virginia Raggi, which you can view here.
To read more about Lime and WWF’s partnership, see:
Global Leader for WWF Cities Jennifer Lenhart and our VP of Sustainability Andrew Savage on “People First Cities” for World Cities Day: https://www.li.me/en-pe/blog/world-cities-day
Daily Independent Earth Day piece by our CEO, Wayne Ting and WWF’s Jennifer Lenhart: https://www.independent.co.uk/climate-change/electric-cars-bikes-micromobility-b1835941.html