Free E‑Scooter Rides Helped Over 15,000 Europeans Get Out To Vote
Last month, Lime and ThisTimeImVoting partnered together to help citizens in more than 10 countries across Europe exercise their right to vote. The collaboration was set up in part to help stem a troubling decline in EU election voter turnout, which has dropped from 67% in 1979 to 43% as recently as 2014.
By the time polls closed on Sunday, May 26, more than 15,000 micromobility users had redeemed the code VOTEWITHLIME, which was offered to provide Europeans with free electric scooter rides to and from their local polling stations.
“These are very encouraging numbers,” said Gauthier Derrien, Lime’s GM of Western Europe. “Micromobility touches so many parts of urban life, and the results of our partnership with ThisTimeImVoting show the kind of positive impact electric scooters can have on critically important issues like voter turnout and civic engagement.”
E-scooter company Lime is partnering with https://t.co/lKYBaIbk5c (the EU Parl turnout campaign) to offer free rides and helmets to encourage people go vote, in Austria, Belgium, Czech Republic, Denmark, France, Germany, Greece, Poland, Portugal, Spain, Sweden #EUelections2019— Ryan Heath (@PoliticoRyan) May 20, 2019
Åk & rösta! Under valdagen 26 maj erbjuder @limebike gratis åk till vallokalerna i #Stockholm #Malmö #Lund #Göteborg & #Uppsala för att uppmuntra människor att rösta på ett roligt, säkert & hållbart sätt #EUval2019 #denhärgångenröstarjag Mer info: https://t.co/hwXG0ImVzx pic.twitter.com/QxIL1ZJo9B— Europaparlamentet (@EP_Sverige) May 22, 2019
In addition to the 15,540 code redemptions, Lime also saw a 604% increase in daily signatures to the Respect The Ride pledge, an industry-first charter promoting safe and responsible e-scooter ridership.
The free election day ride campaign is the second such initiative to achieve milestone success over the past six months. In November, Lime paired up with Vote.org and I am a voter. to offer free rides to polling stations nationwide during the US midterm elections. The partnership was so well received that 10% of all rides globally on Tuesday, November 6 made use of Lime’s discount code.