Pride 2024: Third Spaces and How Lime Is Showing Up Locally To Make a Global Impact
Your Ride Has Arrived
This year, for Pride month, we’ve put together our largest-ever global Pride campaign, with activations in 13 cities globally. We’re centering our messaging around celebrating the importance of Queer Third Spaces and safe travel options to help members of the LGBTQIA+ community reach them.
“Lime understands the importance and value in accessing safe and accessible transportation to and from Third Spaces, especially during the month of Pride,” says Wayne Ting, CEO of Lime. “Our vehicles are not just about getting our riders from point A to point B but rather are about fostering inclusivity, community and celebration. Our Pride wrapped vehicles will provide reliable and sustainable transportation to and from Third Spaces so that everyone can participate in Pride events, connect with chosen family and feel welcomed in every corner of our cities and communities.”
Queer Third Spaces are essential
The campaign originated from the insight that Third Spaces are essential to the LGBTQIA+ community. Queer people often have to seek out and travel to safe spaces, or Third Spaces, such as gyms, bars, friends’ homes, and more. Lime provides an easy and accessible way for members of the Queer community to get to and from safe spaces where they can be 100% authentically themselves.
"Many young people who experience social marginalization (such as young people of color, who identify as LGBTQ, and who have experienced housing instability, among others) have often faced significant trauma exposure and social oppression and may endure subsequent adverse impacts on their well-being,” says Danielle Maude Littman in a report on ‘Third Places, Social Capital, and Sense of Community as Mechanisms of Adaptive Responding for Young People Who Experience Social Marginalization.’ “[For these individuals] Third Places, public settings which offer sociability and community connection—may foster [a] psychological sense of community and social capital."
Where you'll see us
Our Pride campaign will activate across the globe including Auckland, Chicago, Christchurch, Denver, Gold Coast, Los Angeles, Melbourne, Minneapolis/Twin Cities, New York, San Francisco, Seattle, Sydney and Washington D.C. In each city, Lime will work alongside a local partner organization focused on supporting LGBTQIA+ communities on the ground. In Washington D.C. for example, Lime is partnering with Capital Pride Alliance which aims to serve the needs of the LGBTQIA+ community all year long, through educational programs, events, fundraising, outreach and advocacy. Lime will be making a donation to each participating partner.
"We’re excited to partner with local LGBTQIA+ organizations in each of the 13 cities globally to support local Pride events and encourage riders to travel on Pride-flag wrapped Lime vehicles,” said Emily Gibbs, Senior Manager of Social Impact and Operations at Lime.
In addition to wrapping its vehicles, Lime will conduct an ongoing brand awareness campaign via social media as well as in-app and email messaging to let its riders know about opportunities to support global partner organizations throughout the month of June.
Proud Limers
Proud members of the LGBTQIA+ community are employed at every level of Lime's operations, including CEO, Wayne Ting, as well as several members of our senior executive team. Lime is invested internally year-round in fostering an inclusive and discrimination-free workplace.
We specifically support the LGBTQIA+ community through its LimePride Employee Resource Group (ERG). LimePride is a space for LGBTQIA+ employees and allies to gather, support and advocate for each other. The ERG leverages community experiences to foster an inclusive and safe workplace for everyone. In June, LimePride is sponsoring both educational and celebratory events internally, encouraging all employees to not only celebrate Pride month but also reflect on the challenges and struggles that the LGBTQIA+ community continues to face around the world.
Lime strives to be a company that lives its values year-round in every city it operates in. Lime’s Pride campaign is the latest example of its values-driven approach, building upon the company’s industry-leading Lime Access program, which offers discounts for riders in need, and its Lime Hero program, which allows riders to round up the cost of their rides to support local community organizations. Lime’s success is a result of its focus on being the best partner to cities, working collaboratively to build successful micromobility programs tailored to fit each city’s unique needs, and to extend its impact beyond equitable, sustainable transportation services.
Our Pride Partners
The full list of cities participating in the Lime Pride campaign, as well as their corresponding non-profit partner in alphabetical order can be found here:
Auckland (NZ) is supporting RainbowYOUTH
Chicago (US) is supporting Aids Foundation Chicago
Christchurch (NZ) is supporting Qtopia
Denver (US) is supporting The Center On Colfax
Gold Coast (AU) is supporting The Gold Coast Pride Festival
Los Angeles (US) is supporting Los Angeles LGBT Center
Melbourne (AU) is supporting the Victorian Pride Centre
Minneapolis/Twin Cities (US) is supporting Twin Cities Pride
New York (US) is supporting Destination Tomorrow
San Francisco (US) is supporting The Transgender District
Seattle (US) is supporting GSBA Scholars Celebration
Sydney (AU) is supporting Blaq
Washington D.C. (US) is supporting Capital Pride Alliance