Lime Recaps 2023 With Its Annual‘Ride Replay’
2023 has been one of the best years ever at Lime, bringing us closer to our mission of building a future where transportation is shared, affordable and carbon-free.
As we head into 2024, Ride Replay gives our riders a personalized look back at where and how they Limed as well as the impact they made in 2023.
Lime riders took well over 100 million rides in 2023, across 250 cities in nearly 30 countries on five continents and traveled over 168 million miles (270 million km).
The year went by quickly but the global impact of our riders is undeniable. Riders around the globe:
Avoided 14K metric tons of Co2 emissions
Spared 1.6M gallons of gas (6.1M liters) from being consumed
Replaced over 33M car trips
Our Ride Replay isn't just about measuring riders’ impact this year; it's also a celebration of pop culture moments that defined 2023.
In the US, riders showed their love for pop-culture phenomenon Taylor Swift and her Eras Tour with a 33% increase in total rides year-over-year when Taylor played in a city. We also saw a 34% increase in new accounts opened year-over-year and a 41% increase in first-rides taken year-over-year when Taylor was in town.
Cincinnati took the Swiftie crown, with a 200% uptick in total rides year-over-year during the Eras Tour shows there. Tampa also showed their Swiftie love with a 180% uptick in new accounts year-over-year while the Eras Tour was in town. While Seattle experienced a 165% uptick in first time rides year-over-year during the tour dates.
Not to be outdone, our riders also pledged allegiance to the BeyHive, showing their fandom for Beyoncé during her most recent global Renaissance tour. On her European tour dates, Lime saw a 143% uptick in total rides year-over-year. In cities like Frankfurt, Lime saw a 49% uptick in total rides and a 46% uptick in first time rides. During Beyoncé's North American tour, Lime saw a 24% uptick year-over year in total rides with standout cities like Chicago seeing a 186% uptick in total rides year-over-year.
Taylor Swift’s Eras Tour and Beyoncé's Renaissance Tour were major moments in which people turned to e-bikes and e-scooters over cars to reach musical magic while cruising through the city streets–leading to more sustainable travel and less traffic. The incorporation of these pop culture events into our annual Ride Replay franchise reflects our commitment to creating not just a means of transportation but memorable moments that resonate with our diverse and passionate community.
The surge in ridership this year also helped us surpass 500 million lifetime trips, becoming the first shared electric vehicle operator to reach this major milestone. By taking half of a billion rides, our riders have replaced an estimated 125 million car trips, avoided an estimated 50,000 metric tons of carbon emissions and traveled more than 600 million miles, or nearly one billion kilometers.
As we reflect on 2023, we are also gearing up for an exciting future in 2024. With plans for expansion, doubling down on social impact programs, continued innovation, and a stronger commitment to providing the best possible riding experience, we strive to make an even greater impact in the coming year. We hope taking a look back at how our riders spent their year with Lime is an instant recharge for our riders to pursue a greener year ahead.
Happy New Year!