That was Lime’s slogan at this spring’s Mulafest in Madrid, a cultural festival highlighting the city’s most relevant and influential urban trends. The three day event saw over a thousand participants take to the 700 sq. meter (7,500 sq. ft.) indoor scooter track provided by Lime and the Spanish Traffic Authority. Riders were offered tutorials, helmets, safety vests and a discount code good for 30 minutes of free scooting around the Spanish capital.
According to General Manager Álvaro Salvat, it’s this willingness to meet the community’s cultural, environmental and educational needs head-on that has helped Lime become the first e-scooter company to pass one million rides in the country.
“Mobility in Spain is undergoing a transformation,” he said. “Most urban environments suffer from the same problems: gridlock, pollution, lack of space, inequality, as well as failing infrastructure. Lime is working to help Spanish citizens solve these issues, giving them new ways to unlock our cities while always taking community, safety and education into account.”
Approximately ¾ of Lime’s first million electric scooter rides were taken in the capital city of Madrid. The remainder came from micromobility users in Pamplona, Málaga, Valencia, Zaragoza and the municipality of Parla which launched its first scooters in May.
It’s estimated that, thanks to their first one million trips, Lime riders in Spain have prevented more than 134 metric tons, or 134,000 kg, of CO2 emissions from being released into the atmosphere.