Featured Industry News •

It’s Time To Lime” Campaign Offers Washington, D.C., San Francisco and Berlin residents Antidote to Today’s Unpredictability

Today, we launched It’s Time To Lime, a global brand campaign aimed at engaging consumers with a solution to everyday stressors: Lime. Built on themes of reliability, practicality and sustainability, our integrated campaign positions Lime as the remedy to an unpredictable world.

Developed and executed entirely in-house, led by our new Brand Marketing Director, Christian Navarro, It's Time To Lime went live today in Berlin, Washington, D.C. and San Francisco. The campaign suggests a more liberating experience to the obstacles we all confront near daily – including everything from the endless search for parking, to the existential threat of climate change. It also features audio ads on Spotify, digital out of home across Washington DC and San Francisco, and wheat paste ads in Berlin.

Take a look at some of the creative, below:

“If the news gives you climate anxiety, It’s Time to Lime. Your conscience will thank you.”
“If metro delays are unpredictable, It’s Time to Lime. Your colleagues will thank you.”

“Inspired by superhero movie posters, creative design and copy position Lime e-bikes and e-scooters as the hero to save riders’ day from time wasted in traffic, metro delays and anxiety over their carbon footprint.”

“If you’re down for dirty fantasies but not dirty air, it’s Time to Lime. Your environment will thank you.”

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