Lime and Coca-Cola® Partnership Encourages Recycling by Offering Free Rides
Today, we’re thrilled to announce a partnership with Coca-Cola, aimed at rewarding people who are committed to recycling. To celebrate the nationwide availability of Coca-Cola Sip Sized™ bottles, made from 100% recycled plastic material (rPET)*, the companies are offering more than 40,000 free bike or e-scooter rides to people who purchase and pledge to recycle their 13.2oz, 100% rPET* Coca-Cola bottles.
This partnership comes as consumer demand for micromobility has skyrocketed, specifically among Gen Z, who expect their use of alternative modes of transit to increase in the future, compared to pre-pandemic transportation. Lime’s mission is to expand access to sustainable transportation to everyone, regardless of ability, background or bank account, by offering a range of affordable, shared electric vehicles to make any trip, any time, anywhere. That’s why Coca-Cola is partnering with us to make zero-emission modes of transportation more accessible to those hoping to reduce their impact on the environment.
“With sustainability so central to Lime’s core values, we’re thrilled to partner with Coca-Cola to encourage recycling of its new bottle made from 100% recycled materials*,” said Sara Lannin, Head of Global Business Development and Partnerships at Lime. “Contributing to a healthier planet requires us all to live more sustainably, whether doing more to recycle or replacing car trips with light electric vehicles.”
“The 13.2oz, 100% rPET* Coca-Cola bottle is just one of the many innovations the company has introduced to make important advancements towards a World Without Waste,” said Brandan Strickland, Brand Director of Coca-Cola Trademark, Coca-Cola North America. “Now, with 13.2oz, 100% rPET* Coca-Cola bottles available at convenience stores across the nation, we’re encouraging people to go the extra mile to commit to recycling our products again and again.”
People who purchase the Sip Sized Coca-Cola bottle can pledge to recycle by visiting CokePlayToWin.com/endlesslyrefreshing to recycle their Sip Sized 100% rPET* Coca-Cola bottles. They will then receive a promo code via email – available on a first come, first serve basis – redeemable for a free, 10-minute bike or e-scooter ride through the Lime app.
Partnerships like this are a critical part of our Ride Green initiative and commitment to achieve Net Zero by 2030, adhering to a science-based target. We’ve already begun to take important steps, including phasing out fossil fuel vans for our operations, partnering with renewable energy providers to power our scooters and facilities, extending the lifespan of our vehicles and developing sustainable end-of-life processes for them and pushing our partners within our supply chain to reduce their carbon footprint as well.
For more information on our sustainability efforts, please, visit ridegreen.li.me.
*Does not include the bottles’ cap and label